What We Like
Passion and Energy
Passion is essential to the success of any growing business. We partner with confident leaders who enjoy clarity of vision and strong executional drive. Entrepreneurial life is challenging; founders with emotional resilience, lucidity of thought, and a strong work ethic are those who overcome adversity and triumph commercially.
Although passion and drive are indispensable, the best founders are realistic about risks and willing to admit unknowns. Startups will encounter dozens of curveballs. Being forthright about risks and opportunities enables careful planning and is the only way to quickly pivot a business as needs evolve. We work with flexible founders who adapt to changing conditions, are unremittingly trying to learn more about their business and industry, and who are vigilant and honest about uncertainty.
We want leaders who are goal-oriented and establish clear milestones for evaluating progress. Pre-determined, near-term performance metrics which track how various strategies, marketing approaches, or product decisions are performing drive much higher success rates, and meaningfully reduce wasteful, inefficient cash burn. More broadly, longer-term business milestones allow the founding team to introspect and more readily evaluate tradeoffs of competing strategic alternatives. Often, several approaches achieve the same goal. Using a repeatable evaluation and decision-making framework helps reveal which approaches are most efficient and likely to succeed and can identify burgeoning issues before they balloon into commercial problems. Having a clear understanding of the cost to execute one strategy over another, and an objective way to track internal performance, is indispensable; it is often the difference between early failure and rapid success.